The purpose of the blog

With the new and revamped website, I have decided to start a blog. I am not a very experienced blogger and was introduced to the concept of having one through the INSPiRE project. To me, the blog will be a pathway to impact. A place where I can provide a more personal opinion on the research that I, and my colleagues, do. Much of the work that I do focuses on the use of advanded choice models to understand better how people make decisions in markets (both real and hypothetical).