New publication in Conservation Biology

There is increasing pressure to use currently untapped resources in the deep sea, raising questions regarding ecosystem service trade‐offs in these often unknown areas. We assessed the trade‐offs between protection of cold‐water coral reefs and economic activities, such as fisheries and petroleum extraction, through a survey of a representative sample of the populations of Norway and Ireland. Choice‐experiment surveys were conducted in workshop settings and through the internet. Both survey approaches provided some similar results, such as preferences for protection.